\uae00\ub85c\ubc8c \uad11\uace0\ub300\ud589\uc0ac \uc0ac\uce58\uc564\ub4dc\uc0ac\uce58(Saatchi & Saatchi)\uc758 CEO \ucf00\ube48 \ub85c\ubc84\uce20(Kebin Roberts; 1949~)\ub294 \ucd5c\uadfc \ucd9c\uac04\ud55c \uc800\uc11c\uc5d0\uc11c \u2018\ube0c\ub79c\ub4dc\ub294 \uc8fd\uc5c8\ub2e4\u2019\uace0 \uc120\uc5b8\ud588\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \ube0c\ub79c\ub4dc\uc758 \uc9c0\uba85\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c \ud63c\uc2e0\uc758 \ud798\uc744 \ub2e4\ud574 \ub6f0\ub358 \uc0ac\ub78c\ub4e4\uc740 \u2018\uc774\uac8c \ubb34\uc2a8 \uc18c\ub9ac\uc57c?\u2019 \ud560 \uac83\uc774\ub2e4.
\n2000\ub144\uc744 \uc804\ud6c4\ud574\uc11c \uc778\ud130\ub137 \ub9c8\ucf00\ud305 \uc2dc\ub300\uac00 \uc5f4\ub9ac\uba74\uc11c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uad00\uc2ec\uc740 \ucd5c\uace0\uc870\uc5d0 \uc774\ub974\ub800\ub2e4. \uc9c0\ub09c\ub0a0\uc758 \ube0c\ub79c\ub4dc\ub294 \uc81c\ud488 \uc0dd\uc0b0\uc790\uac00 \ub9cc\ub4e0 \uac83\uc774\uc5c8\ub2e4\uba74, \uadf8\ub54c\ubd80\ud130\uc758 \ube0c\ub79c\ub4dc\ub294 \ub2e8 \ud55c \ubc88\uc758 \ub9c8\uc6b0\uc2a4 \ud074\ub9ad\uc73c\ub85c \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \uc18c\ube44\uc790\uac00 \ub9cc\ub4dc\ub294 \uac83\uc774 \ub410\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \ucf00\ube48 \ub85c\ubc84\uce20\ub294 \uc774\ub807\uac8c \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uac00 \ucc3d\ucd9c\ub418\ub294 \ud604\uc0c1\uc744 \u2018\ub7ec\ube0c\ub9c8\ud06c(Lovemark)\u2019\ub77c\uace0 \ub9d0\ud558\uace0 \uc788\ub2e4. \uadf8\ub294 \uc77c\ub2e8 \ub7ec\ube0c\ub9c8\ud06c\ub97c \ucc0d\uc740 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \u2018\ucda9\uc131\ub3c4\ub294 \uc774\uc131\uc744 \ub118\uc5b4\uc120 \uac83(Loyalty beyond reason)\u2019\uc774\ub77c\uace0 \uac04\ud30c\ud558\uace0 \uc18c\ube44\uc790\uac00 \uac15\ud55c \uac10\uc131\uc801 \uc560\ucc29\uc744 \ub290\ub07c\ub294 \ube0c\ub79c\ub4dc, \ubcc0\ud568\uc5c6\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub204\ub9ac\uba70 \uc7a5\uc218\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uacf5 \ub4a4\uc5d0 \uc228\uc740 \ube44\uacb0\uc740 \u2018\uc0ac\ub791(love)\u2019\uc774\ub77c\ub294 \ub2f5\uc744 \ucc3e\uc544\ub0b8 \uac83\uc774\ub2e4.
\n\u201c\uc774\uc81c \uc18c\ube44\uc790\ub294 \u2018\uc544\ub514\ub2e4\uc2a4\ub97c \uc0ac\ub791\ud55c\ub2e4\u2019, \u2018\ud504\ub77c\ub2e4\ub97c \uc0ac\ub791\ud55c\ub2e4\u2019\uace0 \ub9d0\ud558\uba70 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc560\uc815\uc744 \ud45c\ud604\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc790\uc2e0\uc774 \uc0ac\ub791\ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574\uc11c\ub294 \uc774\uc131\uacfc \uac00\uaca9\uc744 \ub6f0\uc5b4\ub118\ub294 \ucda9\uc131\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4.\u201d <\/p>\n
\u2018\ub7ec\ube0c\ub9c8\ud06c\u2019\uac1c\ub150 \ub3c4\uc785<\/p>\n
\uc5b4\ub5a4 \uc81c\ud488\uc774 \uc81c\ub300\ub85c \uc18c\ube44\uc790\uc758 \uc0ac\ub791\uacfc \uc560\uc815\uc744 \ub3c5\ucc28\uc9c0\ud558\uae30\ub9cc \ud558\uba74 \uc18c\ube44\uc790\ub294 \uc138\uc0c1 \ub05d\uae4c\uc9c0\ub77c\ub3c4 \ub2ec\ub824\uac00 \ubc18\ub4dc\uc2dc \uadf8 \uc81c\ud488\uc744 \uad6c\ud558\ub824\uace0 \ud55c\ub2e4\ub294 \uac83\uc774\ub2e4. \uadf8\ub294 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \u2018\ud798\u2019\uc774 \uc81c\uc870\uc0ac, \uc18c\ub9e4\uc5c5\uccb4\uc5d0\uc11c \uc18c\ube44\uc790\ub85c \ub118\uc5b4\uac04 \ud604\uc2dc\uc810\uc5d0\uc11c \uae30\uc5c5\uc774 \ub300\uc751\ud560 \uc218 \uc788\ub294 \uc720\uc77c\ud55c \ubc29\ubc95\uc740 \uc624\uc9c1 \u2018\uc0ac\ub791\u2019 \ubfd0\uc774\ub77c\uba70 \ub610 \uc774\ub807\uac8c \ub9d0\ud558\uace0 \uc788\ub2e4.
\n\u201c\ub7ec\ube0c\ub9c8\ud06c\uc758 \uc758\ubbf8\ub294 \uba85\ubc31\ud558\ub2e4. \uc6b0\ub9ac\uac00 \ub300\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc740 \ub204\uad6c\ub098 \uac10\uc131\uc801\uc778 \uc778\uac04\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uae30\uc5c5\ub4e4\uc740 \uc0ac\ub78c\ub4e4\uc744 \uc22b\uc790\ub85c \ucde8\uae09\ud574\uc654\ub2e4. \ubaa9\ud45c\uce58\ub098 \ud1b5\uacc4\uc758 \ub300\uc0c1\uc73c\ub85c \uc5ec\uaca8 \uc654\ub358 \uac83\uc774\ub2e4.\u201d
\n\uadf8\ub294 16\uc138\uc5d0 \uace0\ub4f1\ud559\uad50\ub97c \uc911\ud1f4\ud558\uace0 \uace7\ubc14\ub85c \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\ub85c \ub6f0\uc5b4\ub4e0 \uc790\uc218\uc131\uac00 \uad11\uace0\uc778\uc774\ub2e4. \ub9d0\ub2e8 \uc0ac\uc6d0\uc73c\ub85c\ubd80\ud130 \uc2dc\uc791\ud55c \uadf8\ub294 \ud1a1\ud1a1 \ud280\ub294 \uc544\uc774\ub514\uc5b4 \ud558\ub098\ub85c \ucd9c\uc138\uac00\ub3c4\ub97c \ub2ec\ub824\uc654\ub2e4. <\/p>\n
\uc2e0\ube44\uac10\u00b7\uac10\uac01\u00b7\uce5c\ubc00\uac10<\/p>\n
1987\ub144 \ud3a9\uc2dc\ucf5c\ub77c \uc0ac\uc7a5\uc73c\ub85c \uc784\uba85\ub41c \uadf8\ub294 \uc9e7\uc740 \ucde8\uc784 \uc5f0\uc124\uc744 \ub9c8\uce5c \ud6c4, \uac11\uc790\uae30 \uae30\uad00\ucd1d\uc744 \uc9d1\uc5b4 \ub4e4\uace0 \ubb34\ub300 \uc704\uc5d0 \uc124\uce58\ub41c \ub300\ud615 \ucf54\uce74\ucf5c\ub77c \uc790\ud310\uae30\ub97c \ub09c\uc0ac\ud588\ub2e4. \ud589\uc0ac\uc7a5\uc740 \uc544\uc218\ub77c\uc7a5\uc774 \ub410\uc9c0\ub9cc, \ub2e4\uc74c\ub0a0 \uc774 \uae5c\uc9dd \uc774\ubca4\ud2b8\ub294 \ucd5c\uace0\uc758 \ud654\uc82f\uac70\ub9ac\uac00 \ub410\uace0, \uacb0\uad6d \uce90\ub098\ub2e4\uc2dc\uc7a5 \ubd80\ub3d9\uc758 1\uc704\uc600\ub358 \ucf54\uce74\ucf5c\ub77c\ub97c \ub530\ub77c \uc7a1\uc558\ub2e4.
\n\uc774\ud6c4 1997\ub144 \uadf8\ub294 \uc801\uc790\uc5d0 \ub0b4\ubab0\ub838\ub358 \uc0ac\uce58\uc564\ub4dc\uc0ac\uce58\uc758 CEO\ub97c \ub9e1\uc558\uace0, \uc774 \ud68c\uc0ac \ub610\ud55c \ubd80\ud65c\uc2dc\ucf30\ub2e4. \ucf00\ube48 \ub85c\ubc84\uce20\ub294 \ub7ec\ube0c\ub9c8\ud06c\uc758 \ud544\uc218\uc870\uac74\uc73c\ub85c \uc2e0\ube44\uac10, \uac10\uac01, \uce5c\ubc00\uac10\uc744 \uaf3d\uc73c\uba74\uc11c, \uc774 \uc138 \uac00\uc9c0 \uc694\uac74\uc744 \ucda9\uc871\ud560 \ub54c, \u2018\uc774\uc131\uc744 \ub118\uc5b4\uc120 \ucda9\uc131\uc2ec\u2019\uc744 \uac00\uc9c4 \ubb34\ud55c\ud55c \uace0\uac1d\ub4e4\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\ub2e4\uace0 \ubcf4\uace0 \uc788\ub2e4.
\n\uadf8\ub294 \uc131\uacf5\ud55c \ub7ec\ube0c\ub9c8\ud06c \uae30\uc5c5\uc73c\ub85c \uc2a4\ud0c0\ubc85\uc2a4, \uc560\ud50c, \uc544\ub9c8\uc874, \ub808\uace0, \ub9ac\ubc14\uc774\uc2a4, \ub9e5\ub3c4\ub0a0\ub4dc, \ub9e8\uccb4\uc2a4\ud130 \uc720\ub098\uc774\ud2f0\ub4dc \ucd95\uad6c\ub2e8, \ud560\ub9ac\ub370\uc774\ube44\uc2a8 \ub4f1\uc744 \uaf3d\uc558\ub2e4. \ud55c \ub2ec\uc5d0 \ud3c9\uade0 \uc2a4\ubb34 \ud3b8\uc758 \uc601\ud654\ub97c \ubcf4\uace0, \uc11c\ub978 \uad8c\uc758 \uc7a1\uc9c0\ub97c \uc77d\uace0, \uc80a\uc740\uc774\ub4e4\uc774 \ucc3e\ub294 \ud074\ub7fd \uc8fc\ubcc0\uc744 \uc11c\uc131\uc774\uba70, \ub274\uc695 \ube0c\ub85c\ub4dc\uc6e8\uc774\uc640 \ub7f0\ub358 \uc6e8\uc2a4\ud2b8\uc5d4\ub4dc \ubba4\uc9c0\uceec \uadf9\uc7a5\uc744 \uc218\uc2dc\ub85c \ucc3e\ub294 \uad34\uc9dc CEO \ucf00\ube48 \ub85c\ubc84\uce20\ub294 82\uac1c\uad6d\uc5d0\uc11c 7000\uba85\uc774 \ub118\ub294 \ucc3d\uc758\uc801\uc778 \uc9c1\uc6d0\ub4e4\uc744 \uc774\ub04c\uace0 \uc788\ub2e4.
\n\uadf8\ub294 \u201c\ub0b4\uac8c \ud55c\uad6d\uc758 \ub7ec\ube0c\ub9c8\ud06c\ub294 2002\ub144 \uc6d4\ub4dc\ucef5 \ub54c \ud55c\uad6d \uad6d\uac00\ub300\ud45c \ucd95\uad6c\ud300\uc774\ub2e4. \ub098\ub97c \ud765\ubd84\uc2dc\ud0a4\uace0 \uc5b4\uca54 \uc904 \ubaa8\ub974\uac8c \ub9cc\ub4e4\uc5c8\ub2e4\u201d\uba70 \u201c\ud55c\uad6d \uae30\uc5c5\uc740 \ub2f9\uc2dc \uad6d\uac00\ub300\ud45c\ud300\uacfc \uac19\uc740 \ub7ec\ube0c\ub9c8\ud06c\ub97c \uac00\uc838\uc57c \ud55c\ub2e4\u201d\uace0 \uac15\uc870\ud588\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"
\uae00\ub85c\ubc8c \uad11\uace0\ub300\ud589\uc0ac \uc0ac\uce58\uc564\ub4dc\uc0ac\uce58(Saatchi & Saatchi)\uc758 CEO \ucf00\ube48 \ub85c\ubc84\uce20(Kebin Roberts; 1949~)\ub294 \ucd5c\uadfc \ucd9c\uac04\ud55c \uc800\uc11c\uc5d0\uc11c \u2018\ube0c\ub79c\ub4dc\ub294 \uc8fd\uc5c8\ub2e4\u2019\uace0 \uc120\uc5b8\ud588\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \ube0c\ub79c\ub4dc\uc758 \uc9c0\uba85\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c \ud63c\uc2e0\uc758 \ud798\uc744 \ub2e4\ud574 \ub6f0\ub358 \uc0ac\ub78c\ub4e4\uc740 \u2018\uc774\uac8c \ubb34\uc2a8 \uc18c\ub9ac\uc57c?\u2019 \ud560 \uac83\uc774\ub2e4. 2000\ub144\uc744 \uc804\ud6c4\ud574\uc11c \uc778\ud130\ub137 \ub9c8\ucf00\ud305 \uc2dc\ub300\uac00 \uc5f4\ub9ac\uba74\uc11c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uad00\uc2ec\uc740 \ucd5c\uace0\uc870\uc5d0 \uc774\ub974\ub800\ub2e4. \uc9c0\ub09c\ub0a0\uc758 \ube0c\ub79c\ub4dc\ub294 \uc81c\ud488 \uc0dd\uc0b0\uc790\uac00 \ub9cc\ub4e0 \uac83\uc774\uc5c8\ub2e4\uba74, \uadf8\ub54c\ubd80\ud130\uc758 \ube0c\ub79c\ub4dc\ub294 \ub2e8 \ud55c \ubc88\uc758 \ub9c8\uc6b0\uc2a4 \ud074\ub9ad\uc73c\ub85c \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \uc18c\ube44\uc790\uac00 \ub9cc\ub4dc\ub294 \uac83\uc774 \ub410\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \ucf00\ube48 \ub85c\ubc84\uce20\ub294 \uc774\ub807\uac8c \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uac00 \ucc3d\ucd9c\ub418\ub294 \ud604\uc0c1\uc744 \u2018\ub7ec\ube0c\ub9c8\ud06c(Lovemark)\u2019\ub77c\uace0 \ub9d0\ud558\uace0 \uc788\ub2e4. \uadf8\ub294 \uc77c\ub2e8 \ub7ec\ube0c\ub9c8\ud06c\ub97c \ucc0d\uc740 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \u2018\ucda9\uc131\ub3c4\ub294 \uc774\uc131\uc744 \ub118\uc5b4\uc120 \uac83(Loyalty beyond reason)\u2019\uc774\ub77c\uace0 \uac04\ud30c\ud558\uace0 \uc18c\ube44\uc790\uac00 \uac15\ud55c \uac10\uc131\uc801 \uc560\ucc29\uc744 \ub290\ub07c\ub294 \ube0c\ub79c\ub4dc, \ubcc0\ud568\uc5c6\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub204\ub9ac\uba70 \uc7a5\uc218\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uc131\uacf5 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/posts\/1790"}],"collection":[{"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":0,"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"wp:attachment":[{"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mooa.net\/ap\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}